JAC Class 10 Social Science Solutions History Chapter 4 The Age of Industrialisation

JAC Board Class 10th Social Science Solutions History Chapter 4 The Age of Industrialisation

JAC Class 10th History The Age of Industrialisation InText Questions and Answers

Question 1.
Give two examples where modern development that is associated with progress has lead to problems. You may like to think of areas related to environmental issues, nuclear weapons or disease.
Answer:
The examples may vary from student to student. The Narmada Bachao Andolan is a social movement by human rights activists, environmentalists, adivasis and farmers against the construction of large dams across the River Narmada. Medha Patkar was one of the major activists leading the movement. The construction of Sardar Sarovar Dam across this river in Gujarat displaced thousands of people and rendered them homeless.

They lost their means of livelihood. It destroyed the bio¬diversity by destroying thousands of acres of forests and agricultural land.Dropping of atom bomb on Hiroshima and Nagasaki, Japan during the last stages of World War II had devastating consequences. Lakhs of people were killed. People suffered from burns, radiation sickness and other injuries.

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Question 2.
The way in which historians focus on industrialisation rather than on small workshops is a good example of how what we believe today about the past is influenced by what historians choose to notice and what they ignore. Note down one event or aspect of your own life which adults such as your parents or teachers may think is unimportant, but which you believe to be important.
Answer:
The answer may vary from student to student. Heavy tax and license fee should be levied on SUVs and heavy automobiles used for personal purpose. Usage of public transport should be encouraged. Public transport network should be improved. Taxes should be levied on keeping domestic pets. They should not litter the environment and surroundings. Fines should be imposed on littering public spaces by pets.

JAC Class 10 Social Science Solutions History Chapter 4 The Age of Industrialisation

Question 3.
Look at Figs. 4 and 5. Can you see any difference in the way the two images show industrialisation? Explain your view briefly.
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 1
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 2
Answer:
Fig. 4 shows the cotton-spinning mill of Lancashire beautifully lighting up the city in the twilight with electricity. But Fig. 5 shows the negative aspects of industrialisation. Chimneys released smoke, the landscape is filled with dust and smoke from the industries.

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Question 4.
Imagine that you are a merchant writing back to a salesman who has been trying to persuade you to buy a new machine. Explain in your letter what you have heard and why you do not wish to invest in the new technology.
Answer:

From
Ram Nath Agarwal
Weaving Industries
Mumbai
To
Kashi Lai
Tools and Machines
Mumbai

Dear Kashi Lai
This is with reference to your letter with quotation of the price of the weaving machine. Looking at all the details and the situation, I am afraid I will not be able to purchase the machinery at present.

(i) The machine is too expensive and I do not have the amount to invest into it.

(ii) There are many labourers in my little factory and I would not like to lay them off. They are efficient.

(iii)As the work is seasonal, I can ask the workers to leave when the work is finished. However, the machine will remain unused and will have depreciation and maintenance costs.

(iv) The workers can create intricate designs and specific shapes. It is in demand by the upper class people who think that hand work symbolises refinement and class. However, the machine can only produce simple cloth. I hope you understand my situation and excuse me for the time being.
Thanking you Yours faithfully Ram Nath Agarwal

page 87

Question 5.
Look at Figs. 3, 7 and 11, then reread source B. Explain why many workers were opposed to the use of the Spinning Jenny.
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 3
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 3.png 4
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 3.png 4.png 6
A magistrate reported in 1790 about an incident when he was called in to protect a manufacturer’s property from being attacked by workers ‘From the depredations of a lawless Banditti of colliers and their wives, for the wives had lost their work to spinning engines … they advanced at first with much insolence, avowing their intention of cutting to pieces the machine lately introduced in the woollen manufacture which they suppose, if generally adopted, will lessen the demand for manual labour.

The women became clamorous. The men were more open to conviction and after some expostulation were induced to desist from their purpose and return peaceably home. J.L. Hammond and B. Hammond, The Skilled Labourer 1760-1832, quoted in Maxine Berg, The Age of Manufactures.
Answer:
Fig. 3 shows that each member of the household was involved in the production of yarn. One wheel moved only one spindle.Fig. 7 shows that giant wheels moved by steam power could set in motion hundreds of spindles to manufacture thread. It is clear from the picture that a single person could spin a large amount of thread. It would lead to unemployment.Fig. 11 is the Spinning Jenny, devised by James Hargreaves in 1764, speeded up the spinning process and reduced labour demand.

By turning one single wheel, a worker could set in motion a number of spindles and spin several threads at the same time. It was introduced in the woollen industry. Women who survived on hand spinning began attacking the new machine. The fear of unemployment made the workers hostile to the introduction of new technology.

JAC Class 10 Social Science Solutions History Chapter 4 The Age of Industrialisation

Question 6.
On a map of Asia, find and draw the sea and land links of the textile trade from India to Central Asia, West Asia and Southeast Asia.
JAC Class 10 Social Science Solutions History Chapter 4 Gender Religion and Caste 3.png 4.png 7

JAC Class 10th History The Age of Industrialisation Textbook Questions and Answers

Write in brief:

Question 1.
Explain the following:
(a) Women workers in Britain attacked the Spinning Jenny.
(b) In the seventeenth century merchants from towns in Europe began employing peasants and artisans within the villages.
(c) Thejjort of Surat declined by the end of the eighteenth century.
(d) The East India Company appointed gomasthas to supervise weavers in India.
Answer:
(a) The abundance of labour in the market affected the lives of workers. Many job seekers had to wait for weeks, spend nights under bridges or in night shelters. The Spinning Jenny speeded up the spinning process and reduced labour demand. The fear of unemployment made workers hostile to the introduction of new technology. When the Spinning Jenny was introduced in the woollen industry, women who survived on hand spinning began attacking the new machines.

(b) In the seventeenth century, merchants from towns in Europe began employing merchants and artisans within the villages because merchants could not expand their production within towns. The urban crafts and trade guilds were powerful. They were associations of producers that restricted entry of new people into the trade. It was therefore, difficult for new merchants to set up business in towns. So they turned to the countryside.

(c) (i) Before the age of machine and industries, silk and cotton goods from India dominated the international market in textiles. A vibrant sea trade operated through the main pre-colonial ports.

(ii) Surat on the Gujarat coast connected India to the Gulf and Red Sea Ports. A variety of Indian merchants and bankers were associated with in this network of export trade.

(iii) By 1750s, this network controlled by the Indians broke down and was gradually captured by the Europeans.

(iv) The Europeans first secured a variety of concessions from the local courts, then the monopoly rights to trade. This led to the decline of the old ports of Surat and Hoogly through which the local merchants had operated.

(v) From 16 million gross trade value at the end of the seventeenth century, it dropped to 3 million by the 1740s.

(d) (i) The East India Company developed a system of management and control that would eliminate competition, control costs and ensure regular supplies of cotton and silk goods.

(ii) They achieved this through a series of steps:

  1. The Company appointed a paid servant called the gomastha to supervise weavers, collect supplies, and examine the quality of cloth.
  2. A system of advance was started where the weavers were given loans to purchase the raw material for their production.
  3. This prevented the Company weavers from (jealing with other traders and they had to hand over the cloth produced only to the gomasthas.

Question 2.
Write True or False against each state- men#
(a) At the end of the nineteenth century, 80 per cent of the total workforce in Europe was employed in the technologically advanced industrial ” sector.
(b) The international market for fine textiles was dominated by India till the eighteenth century.
(c) The American Civil War resulted in the reduction of cotton exports from India.
(d) The introduction of the fly shuttle enabled handloom workers to improve their productivity.
Answer:
(a) False
(b) True
(c) False
(d) True

Question 3.
Explain what is meant by proto-industrialisation.
Answer:
Even before factories began to dot the landscape in England and Europe, there was large-scale industrial production for an international trade. This was not based on factories. Many historians now refer to this phase of industrialisation as proto-industrialisation.

NCERT ‘Discuss’ Questions

Question 1.
Why did some industrialists in the nineteenth-century Europe prefer hand labour over machines?
Answer:
Some industrialists in the nineteenth- century Europe preferred hand labour over machines because:

  1. The industrialists did not want to introduce machines which got the workers laid off and required large capital investment.
  2. Gas works and breweries needed more workers to meet the peak demand through the cold months.
  3. Book binders and printers, catering to Christmas demand, needed extra hands before December.
  4. At the waterfront, winter was the time that ships were repaired and spruced up.
  5. Industrialists preferred hand labour where the production fluctuated with the season.
  6. A range of products, especially goods with intricate designs and specific shapes, required only hand labour, and not mechanical technology.
  7. In Victorian Britain, the upper classes like the aristocrats and the bourgeoisie, preferred things produced by hand. It came to symbolise refinement and class.

Question 2.
How did the East India Company procure regular supplies of cotton and silk textiles from the Indian weavers?
Answer:
Once the East India Company established political power, it could assert a monopoly right to trade. It developed a system of management and control that would eliminate competition, control costs, and ensure regular supplies of cotton and silk goods.

(i) The Company tried to eliminate the existing traders and brokers connected with the cloth trade, and gain a more direct control the weaver. It appointed a paid servant called the gomastha to supervise weavers, collect supplies, and examine the quality of cloth.

(ii) Once the order was placed, the weavers were given loans to purchase the raw material for their production. This was known as system of advances. This binded the weavers to the gomastha. They had to hand over the cloth they produced to the gomastha. They could not take it to any other trader.

Question 3.
Imagine that you have been asked to write an article for an encyclopaedia on Britain and the history of cotton. Write your piece using information from the entire chapter.
Answer:
(i) The earliest factories in England came up by the 1730s. The factories multiplied by the late eighteenth century. The first symbol of the new era was cotton. The production expanded in the late nineteenth century. In 1760, Britain was importing 2.5 million pounds of raw cotton to feed its cotton industry. By 1787, this iftiport soared to 22 million pounds.

(ii) A series of inventions in the eighteenth century improved steps of the:

  1. production process (carding, twisting and spinning, and rolling). This enhanced the output per worker, enabling each worker to produce more, and they made possible the production of stronger threads and yam.
  2. Then Richard Arkwright created the cotton mill. The new model of the steam engine that was invented by Mathew Boulton was used in cotton and woollen industries.

(iii) Before the age of machine industries, silk and cotton goods from India dominated the international market in textiles.

  1. The European companies gradually gained the monopoly rights to trade by various strategies, and by 1750s, the Indian merchants lost their hold in the trade network.
  2. The Company eliminated the existing traders and workers connected with the cloth trade, and established a more direct control over the weaver.
  3. It appointed a paid servant, called the gomastha, to supervise weavers, collect supplies, and examine the quality of cloth. A system of advance was started to prevent the weavers from dealing with any other buyers.
  4. Once an order was placed, the weavers were offered loans to purchase cloth for their production, which in turn made them hand over the cloth only to the gomastha. They could not take it to any other trader.

(iv) As cotton industries developed in England, the East India Company sold British cotton goods in India. They were labelled MADE IN MANCHESTER to create a confidence in the customers about the quality of cloth.

(v) The situation changed during the First World War when the British mills produced goods to meet the needs of the army. Manchester imports into India declined. Even after the war, Manchester could not recover and recapture its old position in the Indian market,

(vi) The economy of Britain crumbled and it was unable to modernise and compete with the US, Germany and Japan.

JAC Class 10 Social Science Solutions History Chapter 4 The Age of Industrialisation

Question 4.
Why did industrial production in India increase during the First World War?
Answer:

  1. During the First World War, the industrial growth was slow. When British mills got busy with war production to meet the needs of the army, Manchester imports into India declined.
  2. Suddenly, Indian mills had a vast home market to supply.
  3. As the war prolonged, Indian factories were called upon to supply war needs, such as jute bags, cloth for army uniforms, tents and leather boots, saddles for horse and mule, and a host of other items.
  4. New factories were set up and old ones ran multiple shifts. Many new workers were employed and everyone was made to work for longer hours. Over the war years, industrial production boomed.

NCERT ‘Project’ Work

Question 1.
Select any one industry in your region and find out its history. How has the technology changed? Where do the workers come from? How are the products advertised and marketed? Try and talk to the employers and some workers to get their views about the industry’s history.
Answer:
Self-help Hintst

  1. Seek the guidance of teachers, parents, elders in the community to find out about well-established industries in your region.
  2. If there is a chamber of commerce in your region, make an appointment and visit it to find about the industry you can study. Collect literature and survey materials on the industry narrowed down.
  3. Take a written appointment with the industry manager for a visit.
  4. Study the history of the industry, the structural and organisational changes over the years.
  5. Is it a large scale, small scale or a cottage industry?
  6. What products does it deal with? What does the industry produce?
  7. Find out the nature of workforce in the industry. Are they skilled or unskilled workers?
  8. Do the workers have any union? How is the relation between the management and workers?
  9. Study the imports and exports detail of the industry.
  10. How are their products marketed? What are the various means of advertising their products?
  11. How are they financed?
  12. Through all the above 11 questions, make a pattern through bar graphs, line graphs and various statistical methods to reflect the changes that have occurred in the industry.
  13. Development and progress of the industry may be shown through pictures, reports from journals, magazines, brochures, questionnaire surveys, etc.

JAC Class 10 Social Science Solutions

JAC Class 10 Social Science Notes History Chapter 4 The Age of Industrialisation

JAC Board Class 10 Social Science Notes History Chapter 4 The Age of Industrialisation

→ The first on Britain, the first industrial nation, and then India, where the pattern of industrial change was conditioned by colonial rule.

→ Before the Industrial Revolution:

  • Even before factories began to dot the landscape in England and Europe, there was large-scale industrial production for an international market. This was not based on factories.
  • Many historians now refer to this phase of industrialisation as proto-industrialisation.
  • In the seventeenth and late eighteenth centuries, urban crafts and trade guilds maintained a strong hold over production, regulated competition and prices, trained craftspeople, and restricted the entry of new people into the trade. They were given the monopoly rights to trade and produce by the rulers.
  • Therefore, merchants from the towns in Europe began moving to the countryside, supplying money to peasants and artisans, persuading them to produce for an international market.
  • Income from proto-industrial production supplemented their shrinking income from cultivation. It also allowed them a fuller use of their family labour resources.
  • This system helped to build a close relation-ship between the town and the countryside. Merchants were based in towns but the work was done mostly in the countryside.
  • London came to be known as a finishing centre before the export merchant sold the cloth in the international market.

JAC Class 10 Social Science Notes History Chapter 4 The Age of Industrialisation

→ The Coming Up of the Factory:

  • The earliest factories in England came up by the 1730s, which multiplied in the late eighteenth century.
  • The first symbol of the new era was cotton. Its production boomed in the late nineteenth century. In 1760, Britain was importing 2.5 million pounds of raw cotton to feed its cotton industry. By 1787, the import rose to 22 million pounds. This increase was because of series of inventions in the eighteenth century, which increased the efficacy of each step of the production process, such as carding, twisting and spinning, and rolling.
  • This enhanced the output per worker, enabling each worker to produce more, and they made possible the production of stronger threads and yam.
  • Richard Arkwright created the cotton mill.
  • Cloth production was spread all over the countryside and carried out within village households.

→ The Pace of Industrial Change:

  • This section analyses how rapid was the process of industrialisation and if it meant only the growth of factory industries.
  • Cotton was the leading sector in the first phase of industrialisation up to the 1840s. With the expansion of railways, in England from the 1840s and in the colonies from the 1860s, the demand for iron and steel increased rapidly.
  • At the end of the nineteenth century, less than 20 per cent of the total workforce was employed in technologically advanced industrial sectors. Textiles was a dynamic sector, but a large portion of the output was produced within domestic units.
  • Ordinary and small innovations were the basis of growth in many non-mechanised sectors, such as food processing, building, pottery, glass work, tanning, furniture making, and production of implements.
  • Technological changes did not spread across the industrial landscape. It was expensive, and merchants and industrialists were cautious of using it, as repair was costly.
  • James Watt improved the steam engine produced by Newcomen and patented the new engine in 1781. His industrialist friend Mathew Boulton manufactured the new model. Out of 321 steam engines all over England, 80 were in cotton industries, nine in wool industries, and rest in mining, canal works and iron works.
  • Historians came to increasingly recognise that the typical worker in the mid-nineteenth century was not a machine operator but the traditional craftsperson and labourer.

→ Hand Labour and Steam Power:

  • In Victorian Britain, there was plenty of labour and the wages were low.
  • Industrialists did not want to introduce machines that got rid of human labour and required large capital investment.
  • In many industries the demand for labour was seasonal. Industrialists preferred hand labour, employing workers for the season.
  • A range of products could be produced by hand only with intricate designs and specific shapes’.
  • In Victorian Britain, the upper classes like the aristocrats and the bourgeoisie, preferred things produced by hand. It came to symbolise refinement and class.
  • In countries with labour shortage, industrialists were keen on using mechanical power. This was the case in nineteenth- century America.

→ Life of the Workers:

  • The abundance of labour and seasonality of work affected the lives of workers. Many workers had to wait for weeks, spend nights under bridges or in night shelters.
  • Though wages increased in the early nineteenth century, but these average figures did not reflect the variations between trades and fluctuations from year to year. In the periods of economic slump in 1830s, the unemployment went up between 35 and 75 per cent in different regions.
  • The fear of unemployment made workers hostile to the introduction of new technology. When Spinning Jenny was introduced in the woollen industry, women who survived on hand spinning attacked the new machines. The conflict continued for a long time.
  • After the 1840s, many building and construction activities intensified in the cities, which improved the employment opportunities. Roads were widened, railway lines were extended, tunnels dug, drainage and sewers laid, and rivers embanked. The number of workers in the transport sector doubled in the 1840s, and again doubled in subsequent 30 years.

→ Industrialisation in the Colonies:
This section studies how a colony industrialises. It researches not only on factory industries but also the non- mechanised sector.

→ The Age of Indian Textiles

  • Before the age of machine industries, silk and cotton goods from India dominated the international market in textiles. While many countries produced coarser cottons, India produced the finer varieties.
  • Armenian and Persian merchants took the goods from Punjab to Afghanistan, eastern Persia and Central Asia.
  • A vibrant sea trade operated through the main pre-colonial ports. Surat on the Gujarat coast connected India to the Gulf and Red Sea Ports. Masulipatam on the Coromandel Coast and Hoogly in Bengal had trade links with Southeast Asian ports.
  • A variety of Indian merchants and bankers were associated with the network of export trade.
  • The network however broke down by 1750s. The European countries got the monopoly rights to trade through various strategies, which resulted in the decline of old ports of Surat and Hoogly. Bombay and Calcutta ports grew. Trade through the new ports was controlled by European companies and was carried out in European ships.

JAC Class 10 Social Science Notes History Chapter 4 The Age of Industrialisation

→ What Happened to Weavers?

  • The French, Dutch, Portuguese and the local traders competed in the market to secure woven cloth. The East India Company found it difficult to get regular supply of goods for their export before establishing political power in Bengal and Carnatic in the 1760s and 1770s.
  • Once the East India Company established political power, it could assert the monopoly right to trade. It used a system of management and control that would dominate competition, control costs, and ensure regular supplies of cotton and silk goods.
  • The Company appointed a paid servant, called gomastha, to supervise weavers, collect supplies and examine the quality of cloth. They started the system of advances, wherein once an order was made, the weavers were given loans to purchase raw materials for their production. This tied the weaverSrto the Company and they could not trade their cloth with any other buyers but hand over the cloth only to the gomastha.
  • Earlier the supply merchants had often lived within the weaving villages, and had a close relationship with the weavers. However, the gomasthas were outsiders, with no long-term social link with the village. They did not understand the problems of the weavers, acted arrogantly, marched into the villages with sepoys and beat and flogged the weavers. The weavers lost their rights to bargain for prices and sell to different buyers.
  • In many places in Carnatic and Bengal, weavers deserted villages and migrated, setting up looms in other villages where they had some family relation. In other places, weavers along with village traders revolted against the Company and its officials.

→ Manchester Comes to India

  • As cotton industries developed in England, industrial groups began to pressurise the government to impose import duties on cotton textiles and persuaded East India Company to sell British manufactures in Indian markets.
  • Exports of British cotton goods increased dramatically in the early nineteenth century. Cotton weavers in India faced two problems at the same time: their export market collapsed and the local market shrank, being glutted with Manchester imports. They could not compete with the machine-made imported cotton goods, which were cheaper.
  • By the 1860s, the weavers faced a new problem. They could not get enough supply of good quality raw cotton. With the American Civil War, cotton supplies from US were cut off and Britain turned to India for supplies. The price of raw cotton shot up when raw cotton exports from India increased. Weavers in India were forced to buy raw cotton at exorbitant prices.
  • Later, by the end of the nineteenth century, factories in India flooded the market with machine goods, which affected the weavers and other craftspeople.

→ Factories Come Up:
The first cotton mill came up in Bombay in 1854. The first jute mill was set up in Bengal in 1855 and then in 1862. The Elgin Mill was started in Kanpur in the 1860s and a year later the first cotton mill of Ahmedabad was set up. The first spinning and weaving mill of Madras began production by 1874.

→ The Early Enterpreneurs:

  • In Bengal, Dwarkanath Tagore made his fortune in China trade, before he turned to industrial investment and set up six joint- stock companies in the 1830s and 1840s. They provided finance, procuring supplies, and shipping consignments to the British.
  • In Bombay, Parsis like Dinshaw Petit and Jamsetjee Nusserwanjee Tata who built huge industrial empires in India, accumulated their wealth partly from exports to China, and partly from raw cotton shipments to England.
  • Seth Hukumchand, a Marwari businessman set up the first Indian jute mill in Calcutta in 1917.
  • Father and grandfather of G.D. Birla also had their business.
  • While some merchants from Madras traded with Burma, others had trade links with Middle East and East Africa.
  • As colonial control tightened over India, they could trade with Europe in manufactured goods, and piostly had to export raw materials and food grains. They were also gradually etched out of the shipping business.
  • The European Managing Agencies controlled a large sector of Indian industries till the First World War.’While Indian financers provided the capital, the European Agencies made all investment and business decisions. The European-merchant industrialists had their own chamber of commerce which Indian businessmen were not allowed to join.

→ Where Did the Workers Come From?

  • In 1901, there were 584,000 workers in India, which increased to 2,436,000 by 1946.
  • Peasants and artisans went to industrial , centres in search of work when there was no work in the village.
  • The workers of Bombay cotton industries came from neighbouring district of Ratnagiri, while workers working in the mills of Kanpur came from the villages within the district of Kanpur.
  • Workers went home during festivals and harvest season.
  • There were workers from the United Provinces working in textile mills of Bombay and jute mills of Calcutta.
  • As entry into the mills were restricted, industrialists employed a jobber to get new recruits. The jobber became a person with authority and power.

→ The Peculiarities of Industrial Growth

  • European Managing Agencies established tea and coffee plantations. They acquired land at cheap rates from the colonial government, and invested in mining, indigo and jute.
  • As the Swadeshi movement gained momentum, the industrial groups organised themselves to protect collective interests, pressurising the government to increase tariff protection and grant other concessions. Cotton piece-goods production in India doubled between 1900 and 1912.
  • During the First World War, British mills got busy to meet the needs of the army. Manchester imports into India declined. Indian factories suddenly had a vast market to supply. New factories were set up and old ones ran multiple shifts.
  • After the war, Manchester could not recapture its hold in the market and not able to face the competition with US, Germany and Japan. Cotton production collapsed and exports of cotton cloth from Britain fell dramatically.
  • Within the colonies, local industrialists gradually consolidated their position, substituting foreign manufacturers and capturing the home market.

JAC Class 10 Social Science Notes History Chapter 4 The Age of Industrialisation

→ Small-scale Industries Predominate

  • In the twentieth century, handloom cloth production expanded steadily; almost trebling between 1900 and 1940. This was partly because of technological changes.
  • By the second decade of the twentieth century, weavers used looms with a fly shuttle, which increased productivity per worker, speeded up production and reduced labour demand.
  • Certain weavers were in a better position than others to survive the competition with mill industries. Coarse cloth was brought by the poor and the demand fluctuated violently. While famines did not affect the sale of Banarasi or Baluchari saris, the rural poor were affected.
  • Though the weavers and craftspeople did not prosper, had hard lives and long working hours but continued to expand production.

→ Market for Goods:

  • People had to be convinced about purchasing the finished products. Advertisements played a part in expanding the markets for products and in shaping a new consumer culture.
  • When Manchester industrialists started selling their cloth in India, they labelled in bold MADE IN MANCHESTER, which was done to make the customers confident about buying the cloth.
  • Labels Qpt only consisted of words, but many products had images of Indian gods and goddesses, nawabs and emperors, important personalities in advertisements to draw the attention of consumers towards the products.

JAC Class 10 Social Science Notes